With smartphone makers constantly embedding the latest hardware on their latest models, the growth of smartphone users has been leaps and bound over the years. And more smartphones mean more mobile apps.
In fact, mobile apps have become the holy grail of revenue generation. Statista predicts that mobile apps will generate a revenue of 189 million USD by 2020 through app stores and in-app advertising.
Here are the 7 mobile app stats of 2016-17 that you must know:
- Augmented Reality-based apps are most popular
Although we can assume that Augmented Reality (AR) is still in its experimental phase, it is the future of content and customer experience. The entry of AR apps such as Pokemon Go has surged the popularity of AR.
- Worldwide mobile apps download in 2016, 2017 and 2021
According to Statista, the number of mobile apps downloaded in the Americas accounted for 29.2 billion. The same is expected to grow to 37.3 billion in 2017 and 74.7 billion in 2021.
The report also goes on to say that app stores will also be revamped to meet the future demands of customers.
- Fastest growing mobile app categories
According to a report by Statista, Messaging and Social are the fastest growing mobile app category as it accounted for 44% increase in usage year-on-year. The category was followed by Sports with a growth rate of 43%.
- The rise of M-commerce
As more and more customers prefer to make online purchases, and that too through mobile, M-commerce is coming to the forefront of online shopping. Apps dedicated to M-commerce are expected to see a surge in revenues.
- Mobile app usage forecast in the US
According to eMarketer, an average US adult will spend 2 hours 25 minutes on mobile apps each day this year. The mobile app usage time is predicted to grow as 2 hours 35 minutes and 2 hours 43 minutes respectively. The report also holds that mobile app usage will account for 20% of digital media time.
- Growth of budget for mobile apps
With mobile apps being an important platform for business growth, more companies are leveraging on mobile apps. According to a report by eMarketer, Adobe’s February 2017 data holds that six out of ten mobile marketers in the US will increase their budget on mobile apps this year.
- Mobile app usage time surpasses mobile web time
According to eMarketer, Americans spent more time on mobile apps than mobile web. The key drivers of mobile app usage were productivity apps, social media, news and videos, and mobile messaging platforms.
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