Mobile app is slowly taking over mobile web. Technologies such as Artificial Intelligence, Machine Learning, Augmented Reality, and Virtual Reality, mobile apps continue to evolve.
According to eMarketer, more number of Americans spend time on their smartphones using apps rather than mobile web. Here are some of the biggest mobile app trends of 2017:
- Beacon with integrated GPS technology
The objective of apps with beacon and integrated GPS technology is to blur the lines between online and offline state. One great example of this is YouTube’s offline mode. Apple’s protocol, iBeacon, enables smartphones to perform actions such as tailored push notification or a check-in on social media in close proximity.
- Cloud-based mobile apps
The digital world is constantly evolving with improved data accessibility and it’s no surprise that cloud computing has already started making impacts on the collective lives of both customers and tech professionals.
Now, cloud computing has entered the realm of mobile apps, making them able to fetch data directly from the cloud and using minimum space on the device. According to a research by Cisco, cloud-based apps worldwide will account for 90% of all mobile data traffic by 2019.
- Focus on security
Privacy and security are now an ongoing concern for consumers worldwide. According to HP’s “Mobile Application Security Report 2016,” 52.1% of mobile apps access geolocation data, 70.6% of mobile apps can access external storage, and 94.7% of apps include logging methods.
- The rise of IoT
Along with cloud computing and rapid adaptation of cloud-based mobile apps, IoT will make a big impact in the mobile app realm. The market of IoT is predicted to grow from $170.57 billion in 2017 to $561.04 billion by 2020.
The growth of IoT directly impacts mobile app trends as smartphones/mobile apps control almost all IoT devices.
- Augmented Reality and Virtual Reality
2016 has paved way for Augmented Reality with apps such as Pokemon Go. According to Forbes, Augmented Reality and Virtual Reality will be one of the biggest trends next year. With these two technologies, companies are focusing on three major parameters: Visualization, Content, and Engagement, and mobile apps serve as the perfect platform.
- Android Instant Apps
The mobile app realm is predicted to see a wave of change with Android Instant Apps. The program allows Android users to run apps (or use the feature of apps) without necessarily having to download and install them. This, in turn, makes it possible for Android users to access a wide array of apps seamlessly.
Navigation is one of the key factors of a mobile app that shape customer experience and therefore companies/developers lay a great focus in making their apps simple.
The hamburger menu that we see on mobile apps is going to die and become obsolete sooner or later. YouTube has removed the hamburger menu from its app and has instead used simple navigation icons.
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